53 High Street
Edenbridge
Kent
TN8 5AL
Edenbridge
Kent
TN8 5AL
big enough to cope | small enough to care
With the storm clouds of a recession gathering overhead, many businesses are looking at where they can cut costs. And one of the costs in the firing line is often the marketing budget. Whilst this may help the quarterly figures look better, does it really make sense to quieten down when sales are becoming scarcer?
Research over the years has shown that marketing your business during a recession puts you in a much stronger position once it has passed (as it surely will). Businesses that continue or even increase their marketing spend gain market share
Research over the years has shown that marketing your business during a recession puts you in a much stronger position once it has passed (as it surely will). Businesses that continue or even increase their marketing spend gain market share
from their competitors during tough periods and are in a much stronger position to prosper afterwards.
As AG Lafley, the CEO of Proctor and Gamble puts it; “We have a philosophy and a strategy. When times are tough, you build share”.
If you’d like your business to not only ride out the recession but emerge at the other end stronger and better position than before, we can help. Promotion House has been helping businesses and individuals promote themselves since 1960 (although the online stuff is a little more recent) and we’re certain we can help you too. So whatever you need to put on paper or on line, we can make it happen.
If you’d like your business to not only ride out the recession but emerge at the other end stronger and better position than before, we can help. Promotion House has been helping businesses and individuals promote themselves since 1960 (although the online stuff is a little more recent) and we’re certain we can help you too. So whatever you need to put on paper or on line, we can make it happen.
